First
of all, we would like to emphasize that our fold-able table on bed is a small
size table and it is not heavy at all. As we had already mentioned earlier in
our executive summary the design and material is simple and ergonomic.
Packaging
As
we know that the size of fold-able table on bed is small, it helps us easy in
making the packaging of the product. Packaging is needed to protect the
products for distributing, sale and use. The packaging must be something that
is fit to the table. For that, we decided that box is the most suitable
packaging item. This is because box that is rectangular and can fit the table
is already sufficient as we do not have to worry about the table’s leg. It can
be fold though. The sample of box that we had design is roughly like below:
On
the box that we use to place our products, we will have the information about
the products labelled outside the box. The information that we will provide
includes weight, materials, manufactured place and the logo of Able Group. The
label on the box will help customers easier to understand our product.
Delivery Chain
Managing
the delivery chain means managing the components that make up that delivery
chain. In most organizations, the key components of the delivery chain are
marketing, sales, service and fulfilment.
The
role of marketing within the delivery chain has changed. Marketing's purpose as
a function within the delivery chain is to generate sufficient information to
answer the question, "What products or services do our customers want to
buy?" marketing in our business will provide information on our one and
only product which is fold-able table on bed but in variety of it. Traditional
marketing activities such as research, strategy, planning, collateral
development, lead generation are all done in vain if marketing can't
effectively identify the organization's current and future customers.
Sales
With
every purchase, customers provide valuable information that can be captured and
fed into the data warehouse and then accessed for decision-making purposes
across the delivery chain. The sales function, therefore, plays an important
role in gathering information that can be leveraged across the delivery chain.
In addition to the purchase, the sales function also encompasses product and
information requests, surveys, complaints and complaint resolutions. All of
these interactions bring with them data that can be utilized by marketing to
inform the organization about its current customers and to help shape offerings
to the customer of the future.
With
a mutually beneficial long-term relationship between the company and the
customer as the number one objective of sales, a salesperson is best prepared
for customer interactions when an account history, a forecast and detailed
information about the prospect or customer is available. The data warehouse is
a powerful tool for supporting this objective. By accessing information
generated at each point in the delivery chain and stored in the data warehouse,
sales can leverage customer information to construct offers tailored
specifically to customer wants and needs. This positions the salesperson with
the best chance for mutually profitable business a win for the salesperson,
the customer and the organization.
Fulfilment
During
fulfilment, the promise an organization has made to the customer is either
fulfilled or broken after the product is delivered, the utility is turned on or
the software is enabled. In this way, fulfilment is the yardstick by which
customers measure organizational performance. The difference between fulfilling
and breaking a pledge mean the difference between lost business and a lifetime
customer.
The
unique transaction that takes place during fulfilment offers additional
potential for the organization. The fulfilment function offers significant
opportunities for cross-selling and upselling to satisfied customers. If
customers are happy with the organization's service or product, there is no
better time to sell additional services or products to complement and enhance
what the customer just purchased.
Regardless
of whether the customer is satisfied or dissatisfied, information on how well
the organization delivered on its pledge must be captured and leveraged across
the delivery chain. Effective use of this information helps to ensure that
customers are treated appropriately and that future business is tailored
effectively to specific customer groups. A data warehouse is an excellent tool
to leverage fulfilment information.
Using
the data warehouse, the organization can track performance against each
customer segment. This information is critical to the evaluation of an
organization's relationship with a particular customer group over time. More
importantly, this information can help the organization identify strategies for
future interactions with its customer groups.
Service
Like
marketing, sales and fulfilment, the service function offers vast opportunities
for collecting and disseminating customer information. Data gathered within the
service function includes complaints and resolutions, frequency of problems,
problem types, time to resolve, and so on. Using this information,
organizations can effectively tailor responses to customers in all of its
customer groups.
Information
generated at other points along the delivery chain is also critical to
assisting service representatives in tailoring their customer responses.
Customer profiles, developed in marketing and fed through the delivery chain to
fulfilment, provide the service representative with the information required to
ensure the proper and consistent treatment of every customer segment.
